Car Clubs in New Developments – Case Study: Quarter Mile, Edinburgh

Publication date: 2/05/2017
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This large mixed use development is on the site of the former Edinburgh Royal Infirmary. Edinburgh City Council wanted to avoid large amounts of traffic being generated by the new development so as part of the planning agreements provision for the developer to support the car club was included.

Car Clubs in New Developments – Case Study: Miller Crescent, Edinburgh

Publication date: 2/05/2017
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This small development was brought forward in an area well served by public transport and in which council policy discouraged on street parking.

Poole Car Club Case Study

Publication date: 17/01/2017
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Case study on Poole Car Club
Borough of Poole Council received funding to develop a car club offer for Council staff and the public. The project will also develop the innovative Travelmates scheme.
The Borough of Poole Council have plans to deliver a four-vehicle car club (with three electric vehicles and one hybrid). The project has been delayed due to using the new Crown Commercial Services Framework (the first Council in England to try to do so) and plans are in place to launch the car club in early 2017.
Following the launch of the car club, the Travelmates scheme will be developed. This will help allow members of the public to use the car club vehicles at the evening and weekends by recruiting groups of members to move some of the vehicles between residential bases near where they live and a daytime base at their workplace. Experience from this ‘proof of concept’ will be shared with the car club sector to better understand how this can be applied to benefit all.

Nottingham Car Club Case Study

Publication date: 21/02/2017
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Nottingham Car Club Case Study
The key objectives of Nottingham City Car Club are to work with Enterprise Car Club towards launching new car club sites while funding additional vehicles.
In September 2014 the car club had 8 vehicles. Over the course of just over a year (to December 2015) this has grown to 13 cars, with 5 additional parking bays being made available.
The car club is integrated with the Citycard, the Council’s smart ticket which offers train, tram, bus and bike travel and is used to book car club cars.
The club will continue to target rail passengers with better cross-promotion of car club through Citycard channels.

Norfolk Car Club Case Study

Publication date: 21/02/2017
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Norfolk Car Club Case Study
Supporting the growth of the successful Norfolk Car Club by over 15 cars within 3 years, linking the car club to more public transport hubs, bike paths and cycle parking and integrating the car club booking system into the Norfolk County Council Holdall smartcard.
Norfolk Car Club has expanded greatly. Twenty three new vehicles with telematics equipment have been funded, enabling a greater number of new bays to be implemented.
The most notable feature of this project is its concerted and effective marketing which has raised the profile and understanding of car clubs in the Norwich area and ensured that these additional vehicles have been a viable investment.

Newcastle Car Club Case Study

Publication date: 17/01/2017
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Case study on Newcastle Car Club
The main focus of the project is to extend the Newcastle Car Club into communities across the North East.
The Authority is creating the necessary infrastructure with parking bays being prepared for both internal combustion engine and electric vehicles.
The number of club cars has increased from 30 in December 2015 to 76 in February 2016 as a result of investment through the DCCE programme.
By siting vehicles in other areas suggested by the report, an additional 120 members were attracted generating £8,500 per month. Overall membership has more than doubled.
Several successful partnerships have been established. NHS Business Authorities have joined and agreements have been made with Sunderland University and Sunderland Council.

Isle of Wight Car Club Case Study

Publication date: 17/01/2017
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Case study on Isle of Wight Car Club
Isle of Wight launched a new car club in partnership with Co-wheels. The plan is to offer 10 vehicles (a mixture of electric and low emission) across the island aimed at improving transport for tourists and local residents. Currently 4 vehicles have been rolled out.
The car club plans for the island were developed to cater for both visitors to the island and local residents.

Hourcars Salisbury Car Club Case Study

Publication date: 17/01/2017
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Case study on Hourcars Salisbury Car Club
The project included merging the existing car club with Co-Cars, converting the existing two vehicles to telematics operation, re-launch, development of promotional materials and liaison with Wiltshire Council and other stakeholders.
A successful launch was held in February 2016, promotional materials were developed for residents and businesses and 4,000 copies of the spring newsletter were printed and distributed.
Since merging, there has been an upward trend of 13 new members.

Harbury Car Club Case Study

Publication date: 17/01/2017
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Case study on Harbury Car Club
Harbury Car Club provides a community service using electric vehicles in a small village where car ownership is regarded as a necessity.
Harbury has established an electric car club with 2 electric vehicles with an electric bay located to the rear of the village’s library and has made membership open to all.
The project’s aim was to establish whether a car club, servicing the rural community which find cars essential for their lifestyle, can work.
The club established “E-Wheels” to provide a free local community transport service using 8 voluntary drivers. Primary use was for trips to the hospital. Volunteers also collect and deliver food from Tesco to the local food bank.

Guildford Car Club Case Study

Publication date: 17/01/2017
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Case study on Guildford Car Club
Surrey County Council have had a longstanding commitment to car clubs and the use of car clubs for corporate travel. The DCCE programme funded the development of the existing car club in Guildford, from two vehicles to eight vehicles (including 3 electric / plug in hybrid vehicles). The car club in Guildford is operated by Enterprise Car Club (formerly City Car Club).
The Car Club is already used by Surrey County Council staff and the expansion has greatly increased public membership and use.
The Council’s Policy team in partnership with Enterprise Car Club developed a marketing strategy for expansion seeing innovative mobile phone advertising to target potential users at each of the locations where new vehicles were being launched.
Surrey County Council and Guildford Borough Council supported Enterprise in promoting the new car club to local businesses through the Surrey Travel SMART business network and to the wider community through social media, local magazine features and a mail out to 5,000 residents. The marketing campaign led up to the new car club’s launch event in May 2016.
Since May membership has more than quadrupled up from 36 to 161 members. There are now 19 cars in Surrey with a total membership of 490.